We were tasked to redesign a website including a webshop and come up with a fitting brand identity. As the client wanted to keep his pre-existing logo if possible, we modernized it and built a collor palette and brand around it. For the website, it was our client’s wish to capture the uniqueness of his furniture in the overall design and have a warm and welcoming shop that appeals to the visitor. All of his furniture is custom-built using local wood and materials, so the website should convey this feeling.

We went for a warm color palette and organic shapes as well as illustrations of growth rings from a tree to convey the feeling of actually standing in a forest. We used WooCommerce for the Webshop and to round everything off, every picture you can see on that website was taken by us while visiting the client to really capture the authenticity.